The top 3 to Succeed on the Web
Launching a Web business is far simpler than a real-world business, but the same principles apply to online as it does the real world. Make this mistake and it's all a wasted effort.
To succeed in a Web-based business venture, you only have to succeed at three points, each one directly under your control...
1) develop a great product
2) write a Web site that SELLS with great effectiveness (hi visual impact is always a good thing to consider)
3) attract targeted customers (i.e., traffic) to the site.
Finally, Attract Targeted Customers
Once you’ve got a great product, and a killer sales site, it’s time to bring targeted, motivated traffic to your sales machine...
There are hundreds of books related to Web sales -- I own ‘em all. I also subscribe to every imaginable Web marketing / promotion and Web sales newsletter and e-zine.
You know what? All the books and e-zines teach you that “if you bring more people to your site, you’ll get more sales.” And this is true, of course... unless your site barely sells at all. If you can only
convince 1 visitor out of a million to buy your product, you’re wasting all that good traffic.
That’s why I focused first on designing/writing a site that is SALES-effective and then developing traffic for the website.
I include everything I know about dragging visitors to your Web site in the Traffic-Building Volume of "Make Your Site Sell". This volume concentrates on what works so that you don’t fall into chase-your-tail traps.
You’ll discover how to build targeted traffic in the most time-and-money-efficient ways possible. It shows you how to get the best “bang-for-your-buck” offline, as well.
In this additional volume, I devote special attention to the Search Engines...... the single most important traffic-building method of all!
This special volume shows you all you need to know to attract motivated, interested customers to your site... cleanly, simply, deadly-effectively... and ethically. You will build traffic in such a way that even the most sensitive, stringent Search Engine won’t object.
Actually...... they’ll love the way you do it.
I had originally planned to cover this topic in 40-50 pages. But the pages grew, as I continued to outline the most current and critical strategies available. In fact, the Traffic-Building Volume is so crammed with essential information, that I just couldn’t edit it down. It’s a book in itself, and as one “beta-reader” remarked...
Most beta-readers thought I was nuts to include this valuable resource as an additional volume. But I wanted to complete the top 3 package (product, site-selling, traffic-building) in order to give you everything you need for Web success.
Here’s a quick look at just a few of the traffic-building topics...
• Search Engines (SEs) -- It amazes me that 90% of what you read about keywords and SEs is wrong. When I “VIEW SOURCE” the Web pages of 99% of all Web companies, I am stunned to see how badly they structure their pages.
The SE chapters discuss in detail how to generate keywords and how to use them to drive targeted traffic to your site. Forget the “theory” -- this is full of current nitty-gritty “how to” info. I even include an example of a Search Engine-optimized page, HTML and all!
I guarantee that most of you are not doing any of these techniques. Master this info and you will join the 1% who know how to work with the SEs to build traffic.
Others topics include...
Theme-based ranking -- This is the future of Search Engine rankings. Get ahead of your competition by planning for theme-based ranking now!
Pay-Per-Click Search Engines -- Work the fringes to build tons of targeted traffic to your Web site for only pennies a click!
Link popularity -- This is something to be aware of but it’s not a priority.
Yahoo!, LookSmart, and The Open Directory -- The growing importance of the directories means you need to know how to obtain a great listing. I’ll show you how!
Other online and offline traffic-building winners -- Again, hard experience and original experiments will show you how to build traffic online and off.
The absolute time-wasters -- Save yourself months of poorly spent time. I explain why these are boondoggles for any product.
From great product, to a site that SELLS, to bringing targeted traffic into your site, you will be in complete control of your Web destiny.
Master the Big 3 of product, site-selling, and traffic-building, and there’s just no way to fail.